itsTRU® Technology | Ecore Flooring

The power of itsTRU® Technology

Vulcanized composition rubber (VCR) is a powerful performance material that's good for the planet, but adhering it to flooring surfaces like turf or vinyl has always been a challenge in our industry—until now. After years of research and experimentation, we discovered an effective way to fusion-bond VCR to virtually any surface, using an innovative pressurized process that develops and captures energy. We call this the NRG Factor: a surface's ability to absorb force while returning usable energy back to the body.

Built on itsTRU® Technology

This patented process allows us to create custom combinations of VCR—the "muscle" that keeps bodies in motion—and the surface layer that matches your aesthetic preferences and goals.