itsTRU® Technology
The fusion of design and performance.
itsTRU® Technology is the process of taking Vulcanized Composition Rubber (VCR) and fusion bonding it to a variety of other surface materials with heat and pressure. This process creates an NRG Factor, where the base layer or “muscle” works to absorb force while giving energy back to the body. itsTRU® Technology provides countless design aesthetics, with the performance and durability athletes need.
How it works
Step 1: Creating the Muscle
Material is collected, sorted, and ground into pellets or small particles for uniformity, then screened to remove contaminants from commercial tire rubber. It's blended precisely with binders to surpass customer specifications. Finally, pressure is applied, creating our VCR “muscle".
Step 2: Utilizing itsTRU® Technology
Utilizing our patented itsTRU® Technology, our VCR “muscle” is then factory fusion bonded to another surface layer material by way of heat and pressure creating the ideal performance flooring solution.
Step 3: Endless Design and Performance
With itsTRU® Technology, we've unlocked the capability to combine our "muscle" to an expanding array of surfaces, creating turf products, vinyl creations, and whatever the next big flooring trend may be. itsTRU® Technology ensures that our products remain at the forefront of innovation, catering to evolving market demands and pioneering new standards in performance flooring.
itsTRU® Technology
Creating a myriad of designs and finishes with virtually zero waste, itsTRU® Technology is Ecore’s patented process that transforms reclaimed materials into high-performance indoor and outdoor surfaces. This technology results in flooring that provides more safety, more sound and vibration mitigation, and more enhanced force reduction and energy restitution.
Athletic surfaces on time and on budget
We know timing is everything. Our sales representatives will work with your schedule and budget to ensure you get the flooring products you need, when you need them.
